A cultural and strategic challenge
As part of France’s cultural heritage, the Arts de Vivre bear witness to centuries-old traditions and are symbols of excellence. Yet preserving them poses major challenges in a constantly changing world. The panel discussion explored a number of key issues: how can we protect these skills in the face of technological change and new consumer habits, while at the same time promoting their sharing across generations?
In this context, the question of the balance between tradition and innovation was central. The companies present shared their thoughts on how to adapt their practices to meet contemporary expectations, while remaining faithful to their heritage.
Innovation and tradition, an essential alliance
One of the highlights of the meeting was the role of innovation in safeguarding traditional skills. Far from being static, the Arts de Vivre are constantly evolving, enriched by technological and creative contributions. Innovation not only helps to perpetuate traditions, but also to make them relevant and attractive to new generations.
Sharing was also central to the discussions. Preserving these exceptional trades means training new talent, while raising awareness of their importance to a wider public. This dual mission – educational and cultural – is essential to ensure the longevity of this heritage.
Promoting heritage to the public
Another key issue at the panel discussion was raising awareness. Participants stressed the importance of making these skills accessible to the general public, particularly through events, exhibitions and immersive experiences. These initiatives help to strengthen the link between the firms and their audiences, while promoting heritage as an essential part of cultural identity.
In addition, the anniversaries of certain brands, which are true historical milestones, have been highlighted as strategic opportunities to communicate their history and expertise. These celebrations reinforce the sharing of values and traditions, while adapting their message to modern expectations.
MEMORIST, a key player in heritage preservation
For MEMORIST, this panel discussion goes beyond a simple event: it affirms our vision and our commitment to a global and sustainable approach to heritage. As the leading centre of expertise for the preservation and enhancement of cultural heritage, we work every day to support Houses and institutions in their sharing mission.
As Laurent Onaïnty, CEO of MEMORIST, pointed out: “We need to think of heritage as a bridge between the past and the future. It is through initiatives such as this panel discussion that we are helping to build that future.”
Did you know? The gastronomic meal of the French, listed as intangible heritage by UNESCO, highlights not only the dishes themselves, but also the rituals and skills involved in conviviality and the celebration of shared moments. A living treasure to be preserved!
With this panel discussion, MEMORIST reaffirms its mission as an opinion leader and a committed player in the preservation of cultural heritage. A new step forward in highlighting the richness of our collective heritage.
Discover how MEMORIST is safeguarding cultural heritage for future generations. Contact us today for more information.
